Aesirx Analytics

Start by deciding what you actually need to measure. In Aesirx Analytics, you select the site, drop in the lightweight tag, and define the events that matter—views, sign-ups, purchases, custom actions—without third-party trackers. Map consent states, set retention windows, and assign roles so teams see only what they should. Because data is first-party, you keep ownership and can standardize naming and properties from day one. AesirX Analytics is an open-source, analytics-as-a-service platform built for teams that want clarity without creep.

Once data flows, build working dashboards that match your day-to-day. Pull in core metrics, filter by device, location, or campaign, and save views for launches or seasonal pushes. Create funnels from landing to conversion, compare week over week, and annotate spikes with release notes. Schedule reports to Slack or email so stakeholders get updates automatically. Export CSV for ad-hoc analysis or share a link with locked filters. Track UTMs to see which channels bring engaged sessions and which ones bounce.

Product and growth teams can turn events into decisions, fast. Define cohorts (first-time users, subscribers, churn risks), plot time-to-value, and map journeys with path analysis to spot friction. Developers send events via REST or SDKs, include versions in payloads, and validate in real time. Use webhooks to trigger actions—open a ticket when checkout errors rise, tag a user in your CRM after activation, or kick off a nurture when a milestone is met—so analytics feed operations, not just slides. more